Baraha Town Launches Digital Twin with NNTC to Support Sales and Leasing in Doha

Explore how Sharaka Holdings and NNTC have launched an interactive digital twin for Baraha Town in Doha, Qatar, designed to strengthen pre-completion sales and leasing enablement.  

As Baraha Town approaches completion in Doha, Sharaka Holdings and NNTC have launched an interactive digital twin to help retail, corporate, and residential prospects understand the destination before opening. Traditional pre-completion sales tools often rely on static brochures and renders, which can slow alignment and leave key questions unanswered. This project shows how a digital twin for real estate can create a more realistic, shareable, and decision-friendly experience for stakeholders.

The Challenge :

Pre-completion commercial discussions often depend on visuals that look polished but do not fully answer practical questions. Prospects may struggle to assess how a destination feels, how people move through it, how units relate to one another, and how the project functions across different times of day.

For a mixed-use destination like Baraha Town, that creates friction in both leasing and sales conversations. Retail brands want to understand visibility, access, parking, and adjacency. Corporate and residential prospects want a better sense of the wider environment, convenience, and user experience.

That is where an interactive digital twin for real estate sales and leasing becomes useful. Instead of asking stakeholders to imagine the destination from separate materials, the platform brings those elements together in one navigable environment.

The Solution :

To address this, Sharaka Holdings and NNTC introduced an interactive digital twin of Baraha Town.

The platform presents the project as a fully navigable digital environment that helps stakeholders evaluate the destination with more clarity before completion.

In the sales center, teams can use the experience to guide prospects through key decision factors such as access routes, nearby landmarks, parking and drop-off flows, and the atmosphere of the district from day to night. The experience also includes real-time sunlight simulation, helping visitors understand how the environment changes over time.

A web-based version of the experience has also been published on the Baraha Town website, giving prospects a lightweight self-guided introduction without requiring a visit to the leasing center.

Key Features of the Baraha Town Digital Twin :

4K leasing-center kiosk :

The experience is delivered through a high-resolution touchscreen kiosk for guided presentations inside the leasing center.

Real-context exploration :

Stakeholders can explore the destination in relation to roads, landmarks, movement paths, and arrival points, which makes the experience more grounded than static renders.

Sunlight and day-to-night simulation :

The platform helps prospects understand how the destination appears across changing lighting conditions, adding useful context for leasing and design discussions.

Unit comparison and commercial visibility :

Stakeholders can compare units with better visibility into adjacency, positioning, and potential customer flow.

Web-based digital twin access :

A lightweight web-based digital twin version extends the experience beyond the leasing center and makes it easier to share with remote stakeholders.

Automatic roof system visualization :

A defining feature of Baraha Town, the automatic roof system, is also visualized within the platform. This helps stakeholders understand how walkways can transform into climate-controlled public spaces depending on seasonal conditions.

Project Approach :

The platform combines spatial visualization, unit-level detail, and leasing information into one interactive environment. The goal was not just to create a visual showcase, but to support better commercial conversations.

NNTC developed the experience using Unreal Engine 5 and NVIDIA DLSS to deliver a high-fidelity digital twin with web app delivery. This made the platform suitable for both in-person use and broader integration into commercial and marketing workflows.

Dmitry Doshaniy, CEO of NNTC, said:

“We used Unreal Engine 5 and NVIDIA DLSS to deliver a high-fidelity digital twin that supports storytelling and reflects the look and feel of Baraha Town. By packaging the experience as a web app, we also enabled broader reach and made it easy to integrate into Le Mirage’s commercial and marketing workflows.”

Business Value :

The Baraha Town digital twin helps shift commercial conversations from abstract to practical.

Instead of relying only on brochures and renders, stakeholders can evaluate the destination through an interactive experience that improves clarity and supports faster alignment. This is especially useful when multiple decision-makers are involved and when physical completion is still underway.

The platform supports:

• clearer pre-completion leasing and sales discussions
• better stakeholder alignment
• easier remote sharing and review
• stronger understanding of access, environment, and unit context
• more confidence in decision-making

Amer Fares, CEO of Sharaka Holdings, said:

“Our focus is on enabling faster and more informed conversations. By presenting Baraha Town through an interactive environment rather than static materials, we can address key questions earlier and move discussions forward with greater confidence.”

Key Takeaways :

This project is a strong example of how a real estate digital twin can support mixed-use developments before handover.

For developers, landlords, and commercial teams, the value is not only visual quality. It is the ability to reduce uncertainty, answer practical questions earlier, and give prospects an experience they can explore, discuss, and share.

For complex destinations with retail, residential, and public-space elements, an interactive digital twin can become a useful sales and leasing tool rather than just a marketing asset.

About Sharaka Holdings :

Sharaka Holdings was founded more than 50 years ago and now operates across four sectors with more than 2,700 professionals. Its portfolio includes Real Estate and Hospitality, Education, Wellness, and Trading and Contracting. Sharaka Holdings operates across the GCC, the Middle East, and Europe.

About NNTC :

NNTC is a Dubai-based technology company specializing in interactive digital twins. Its platforms combine high-fidelity visualization with live data integration and web delivery, helping organizations present projects consistently across showrooms and remote stakeholder journeys.