PwC has conducted its traditional Global Consumer Insights Pulse Survey to find out global retail trends. The study results are extremely interesting and relevant to business right now, as they clearly demonstrate the emergence of new patterns and habits that will stay with us forever or at least for a very long time. One such pattern is the obvious division of all shoppers into two cohorts: offline and online.

The COVID-19 pandemic provoked a global crisis on an unprecedented scale. The key problem was that both the virus and its transmission routes were understudied and therefore adequate protection measures were unclear. This resulted in amendments to safety policies and procedures used in modern office, administrative, and retail buildings.